Michelle Masters

Michelle Masters is the new regional vice president of franchise service at Choice Hotels. Previously she was regional vice president of franchise operations at Radisson Hotel Group.

Masters will lead the company’s area directors throughout the Northeast United States. Prior to joining Choice, she held various leadership position related to hotel operations, compliance and sales.

“Michelle is a demonstrated leader with a breadth of industry knowledge and experience, making her the ideal person to amplify our Northeast field operations,” said Curtis Osekowsky, vice president of franchise service, Choice Hotels.

Recognized as one of Hotel Management’s top 30 influential women in hospitality in 2018, Masters is a certified hotel administrator.

Last December, Choice Hotels appointed Jeannie Lin as the head of the company’s newly formed sales strategy and operations department. And last week Radisson named Efrem Berman is the new vice president for global loyalty.