LIAM BROWN, A LONGTIME presence in the U.S. hotel industry, will relocate London where he will manage Marriott International’s Europe division.
As president of select brands and owner and franchise services at Marriott’s North America division, Brown regularly interacted with hotel owners and developers of Marriott brands.
In his new role he will oversee Marriott’s business in the United Kingdom, Ireland and Continental Europe. He will replace Amy McPherson, who is retiring from the company in early 2019.
“Liam is the perfect choice to lead Marriott’s next chapter of growth in Europe,” said Arne Sorenson, president and chief executive officer, Marriott International. “Liam has an extraordinary ability to connect with people – associates, guests, owners and franchisees. His relationship-focused approach to doing business drives tremendous results, earning him fans across our company and within our community of owners.”
Over the past decade, Marriott has moved from 10th place in total rooms distribution in Europe to second place. It has more than 570 hotels across 41 countries with 206 properties in its European pipeline.
A Dublin-native who has called the U.S. home for nearly 30 years, Brown has been in his current role since 2013.
Franchising encompasses more than 4,200 hotels in the U.S. and Canada. During Brown’s tenure, the number of hotels in his purview grew from nearly 3,200 to more than 5,000.
Since joining the company in 1989, Brown has held several leadership positions at Marriott including executive vice president, select service & extended stay development; senior vice president, Fairfield Inn Franchising; and senior vice president, Residence Inn Franchising. Brown started his career at Marriott and spent his first 10 years with the company in general manager roles at full-service, select-service and extended-stay hotels.
Brown has a degree from Trinity College as well as an MBA from the Robert H. Smith School of Management at the University of Maryland. Brown, who has been a member of the International Franchise Association since 2009, is the organization’s chairman.
Brown and his wife, Lillian, will relocate to Marriott’s European office in London during the first quarter 2019.