Amanda Marcello is Red Lion Hotels Corp.’s new senior vice president of brand strategy. She was most recently directing the rebranding of Signature and Signature Inn.
Marcello now will oversee programs and performance for all RLH Corps. brands, including standards and design guidelines. She has been with the company since 2015 and previously was vice president of food and beverage.
Prior to working for RLH Corp., Marcello was a vice president at JPG Restaurant Group and hospitality consulting agency AF&Co. She holds a bachelor’s degree in business management and a master’s degree in business administration From Johnson & Wales University.