Denim Day is the highlight of Sexual Assault Awareness Month, during which people were jeans to work to show their support for the victims of the crime.

It’s the one day of the year when wearing jeans is not casual. April 24 is Denim Day, a day to remember domestic and sexual violence as part of Sexual Assault Awareness Month, and this year the American Hotel and Lodging Association marked the day with local government officials.

Last week, AHLA joined Los Angeles Mayor Eric Garcetti, local advocacy group Peace Over Violence, local leadership, survivors and advocates to celebrate the 20th annual Denim Day and to raise awareness around sexual violence.

“The Denim Day campaign is a call to action for all of us,” said Patti Giggans, founder of Denim Day and executive director of Peace Over Violence. “Wearing jeans is a symbol of protest and a message of solidarity with survivors. Every two minutes, someone is sexually assaulted in America – and often the victim is blamed. The Denim Day campaign is designed to challenge all of us to change our thinking about sexual assault and our relationship violence and rape, and to inspire everyone to prevent interpersonal violence in our homes, schools and communities.”

Denim Day marks a month of AHLA’s observation of Sexual Assault Awareness Month.

“The American Hotel and Lodging Association is proud to recognize the 20th anniversary of Denim Day by standing alongside strong advocates and community leaders who have worked tirelessly to end sexual assault and violence,” AHLA Senior Vice President of Government Affairs and Industry Relations Troy Flanagan said. “At AHLA, we believe there is no compromise on the safety and security of our guests and employees. As an industry, we have long been committed to raising awareness and providing hotel operators with new training tools and resources to educate employees on identifying and reporting sexual harassment and assault.”

“Building on our efforts, in September, AHLA was proud to partner with major hotel brands to announce our 5-Star Promise, a pledge to provide hotel employees across the U.S. with employee safety devices and commit to enhanced policies, trainings and resources that together are aimed at enhancing hotel safety, including preventing and responding to sexual harassment and assault,” Flanagan said. “Ending sexual harassment and violence is an ongoing commitment that requires each of us to do our part. As a community, standing together, we can all make a positive difference.”