Lodging Interactive has joined the Asian American Hotel Owners Association (AAHOA) as an allied member.

The interactive and social media marketing agency exclusively servicing the hospitality industry will unveil a comprehensive program during the AAHOA convention in May that is designed to assist members with website design, optimization and content management.

‘On behalf of the nearly 11,000 AAHOA members who own more than 40 percent of all U.S. hotels, we would like to officially welcome Lodging Interactive as an Allied Member,’ said AAHOA President Fred Schwartz. ‘We wish them the best as they join us for what we expect to be a very successful new year.’

More than ever before, hotel owners and operators are looking for ways to improve their Web presence, increase direct Web bookings, control their online reputations and better direct their overall online marketing programs and use of social media. As an allied member, Lodging Interactive will work to build relationships with hotel owners and assist them in all of these areas through strategic and affordable services and consulting. 

‘These are still challenging times,’ said DJ Vallauri, Lodging Interactive president and CEO. ‘The economy is beginning to recover, but we're not out of the woods yet. That's why Lodging Interactive will introduce new financial models at the AAHOA convention designed specifically for both small hotel owners and those running full-service properties with multiple flags.’

‘Also at the show, we are encouraging members to sign up for a no-cost, no-obligation social media marketing audit through CoMMingle, Lodging Interactive's full-service social-media marketing agency,’ he said. ‘The explosion in social media offers owners powerful new ways to interact with their guests and prospects. The CoMMingle team will assist members with planning their unique social media strategy based on their individual property goals. Then they will teach members how to socialize online, 'comingling' and managing their message on the channels (blogging, Facebook, Twitter, You Tube and more) that work best for their properties. CoMMingle ensures that each hotel's message is communicated smartly, efficiently and effectively, constantly measuring each plans' critical success factors and fine-tuning each strategy for long-term success.’

Lodging Interactive information can now be accessed via AAHOA's Web site at http://www.aahoa.com/Source/Products/Search.cfm?Section=Search. The company will also exhibit at the 2012 AAHOA Annual Convention & Trade Show in Atlanta May 2 to 5 at the Omni Hotel and the Georgia World Congress Center in Booth No. 124.