LA QUINTA BY Wyndham finished 2018 with eight new openings in the fourth quarter, its second full quarter under Wyndham Hotels & Resorts. Wyndham signed 14 franchise agreements, most of which are new builds.
The new La Quintas, all using the Del Sol style, include new-builds in Waco and Richmond, Texas, and Greensboro, North Carolina, along with conversions in Jamestown, New York; Raleigh, North Carolina; Aurora, Colorado; Seattle, Washington; and Madera, California. Their addition brings the brand’s footprint up to 900 hotels nationwide.
All but one of the 14 franchise agreements signed between Oct. 1 and Dec. 31 are new builds. The company is focusing on new builds to grow the brand, and they comprise 91 percent of the 261 hotels in its pipeline as of Dec. 31. The pipeline also includes 35 Del Sol La Quintas, to add to the 43 hotels already open with the new design.
The fourth quarter openings bring to 17 the number of La Quintas opened since Wyndham acquired the brand last May.
“La Quinta’s historically solid reputation and Wyndham’s broad scale and consumer affinity have played significant roles in the brand’s evolution since joining the Wyndham family,” said La Quinta President Rajiv Trivedi. “The continued onslaught of new openings and new deals demonstrates the ongoing fervent demand for this brand among owners and travelers.”
La Quinta now has almost 915 hotels in North and Latin America. Amenities at each include a Great Room for social gatherings, free breakfast, fitness centers and meeting spaces. The third quarter of 2018 was the first complete quarter under Wyndham, and it saw strong performance by the brand.
Wyndham’s acquisition of La Quinta gave it control of about 37 percent of branded midscale rooms in the U.S. It boosted Wyndham’s revenue by 74 percent, including $238 million in incremental revenue, said Geoff Ballotti, Wyndham’s president and CEO, during the company’s third quarter earnings call. Wyndham also saw royalty and franchise fee revenue increase by $31 million or 29 percent, most of that because of La Quinta’s contribution.