Kevin Ruhman

Kevin Ruhman has joined NewcrestImage of Dallas, Texas, as vice president of sales and marketing and member of the executive management team. He leads revenue-generating areas of the company, including sales, marketing, revenue management and e-commerce.

Mital Patel, president of Newcrest Image’s management division, said Ruhman’s “extensive knowledge and intense passion will be invaluable as we build our portfolio and expand support services to our hotels.”

NewcrestImage currently has a portfolio of 23 hotels, with another seven properties under construction or in development including historic sites in Cincinnati, New Orleans, and Houston. The company has three divisions: real estate development; construction; and hotel management.

Ruhman has more than 20 years of hospitality experience in senior management positions, most recently as divisional vice president of sales and marketing for the Marriott division at Remington Hotels, a Dallas-based hotel management firm.

He also was the hospitality practice leader for the Americas division at NEC Corp.; vice president of sales and marketing at Lexington Services, an online distribution, revenue, and marketing firm; and director of business intelligence at Pegasus Solutions, a central hotel reservation service. He has also held a variety of sales and marketing positions with Marriott-, Sheraton- and Omni-branded properties in New Orleans, Denver and Dallas.

Ruhman has a degree in restaurant, hotel, and institutional management from Texas Tech University.