IAHI, the owners’ association for InterContinental Hotel Group-brand hotels worldwide, said its members are more optimistic about business growth in the next 12 months. The positive outlook is because its members report their hotels are performing better than last year.

 Each year, IAHI surveys its members, who represent more than 3,100 IHG hotels worldwide, to gain better understanding of their perspectives on satisfaction with association performance; priorities for association action or support; current economic environment and hotel performance; key IAHI strategic issues, and member involvement with the association.

 

The survey, released in September, shows 70 per cent of the owners are optimistic regarding the next 12 months compared to 61 per cent last year. 



Having worked through economic and lending challenges, owners are more focused on existing asset and portfolio growth in 2011 than on debt service, which they indicated was their primary focus in last year’s survey. Twenty-eight per cent of the respondents said their hotels generate enough cash to support debt service as well as capital improvements. That percentage is up 29 per cent over last year.

Although 80 per cent of owners are challenged with revenue growth, they believe financial performance will return to pre-recession levels in the next two years. Nearly half of respondents say they are “recovering slowly but still struggling.”  However, 15 per cent say they have made a successful recovery, which is an increase of 104 per cent over last year, from 24 per cent to 49 per cent. (The survey was distributed and completed prior to the U.S. downgrade by S&P and resulting market turbulence, notes IAHI in a statement.)



IAHI stands for International Association of Holiday Inns. But association spokesman Chris Byrum of Atlanta said, “As of October 24, we will be introducing a new name and logo at the IHG Americas Investors & Leadership Conference in Vegas.

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