Following the launch of their RiseHY global program, it has recently been announced that the Park Hyatt brand is expanding its shores to Malaysia for the very first time. Set to open in 2021, the new Park Hyatt Kuala Lumpur hotel is slated to be part of Southeast Asia’s tallest skyscraper, the PNB 118 tower in the Malaysian capital.

With 298 guest rooms and suites, the new location boasts the biggest Hyatt House in the world and will also occupy the top 17 floors of the upcoming 118-story structure. Some of its world-class amenities will include a three-meal restaurant, a 24-hour gym area, 3,200 square feet of meeting space, and an infinity sky pool with the Ten 37 Skypool Bar.

Setting new global standards

While Hyatt hotels are already known for their top-tier luxury, this newest location is said to be the most high-end one yet, followed by the premium-level Grand Hyatt, Hyatt Regency, and Hyatt brands.

“The new Park Hyatt Kuala Lumpur will provide guests with meaningful and enriching moments as they find themselves surrounded by contemporary luxury and artistry at its best — from original art works to the finest in culinary expression,” said Asia-Pacific Hyatt group president David Udell on an article on Business Traveller.

The hotel is located conveniently close to the Malaysian International Trade and Exhibition Centre (MITEC), as well as the Stadium Merdeka, a recognized UNESCO Heritage site where Malaysia declared its independence in 1957.

Asia driving the Hyatt brand expansion

It seems that the rapid growth of the Hyatt brand is more than just an attempt to jump on the globalization bandwagon. Steve Haggerty, Hyatt’s global head of capital strategy, franchising & select service, said that this move is a testament to their commitment to strategic growth for their brands throughout the region and the world. “We are proud that Hyatt Place and Hyatt House hotels continue to meet travelers’ needs in key cities globally, further demonstrating the overall strength and resonance of the brands with developers, owners, and guests,” he continued.

The new hotel is especially strategic for the brand’s growth in the region. On their guide to Malaysian culture and economy, Expat Bets points out that the country is one of the most developed and affluent countries in Southeast Asia. Thanks to its low costs of living and lack of language barriers, the country has attracted many foreign travelers from all around the world — an opportunity that Hyatt’s massive growth efforts are set to address.

Moreover, this latest venture follows a string of expansion initiatives in the region. Over the past year, Hyatt has also been cultivating its presence in other Southeast Asian countries, some of which are making debuts in entirely new markets.

In May, Thailand saw the launch of the very first Park Hyatt hotel, located in central Bangkok. Just a stone’s throw away is also the Philippines’ Grand Hyatt Manila, which opened its doors just last January.

Meanwhile, China has also welcomed the Hyatt brand with open arms, with the Grand Hyatt Changsha launching in the Hunan province back in August of 2017. This was a first in the Southeast China region, but is only one of the many others scattered across Greater China.