HOLIDAY TRAVEL PERIODS, an important part of many hotel budgets, are shifting this year from last, and the effects of that shift are measured by the STR 2019-20 School Break Report. The report predicts notable shifts in school calendar dates and subsequent periods of high leisure demand, with weather and variability across school district playing a role in peak family vacation periods.
The key holidays such as Columbus Day, Thanksgiving and Easter will have an effect on hotel performance in 2019-20. This is primarily due to a shift in dates from 2018-19.
“Columbus Day and Thanksgiving both occur a week later than this past year; that will push back school breaks for K-12 public schools, colleges and universities,” said Chris Klauda, STR’s senior director of market insights. “This year, Easter occurred a week earlier and caused spring break shifts in K-12 public schools, but when looking at colleges and universities, the Easter change had considerably less impact on spring break dates.”
As per the previous reports, weather has played major role in school calendar. Summer vacation usually starts in May and ends in August, except for colder areas where vacation starts in mid-to-late June and ends in early September.
The majority of K-12 schools start in August this year. Arizona reported the earliest start date, July 17 while the latest start is Sept. 9 in Massachusetts.
College and university start dates span seven weeks. The earliest start date for a college or university is Aug. 12 in Florida, while the latest is Oct. 1 in California. However, the bulk of students start between Aug. 19 and 26.
Last year, Holiday Inns across the country participated in the brand’s second Chocolate Milk Happy Hour, a free event that aimed to attract families on summer vacation. And as July 4 approaches, hotels may hope it will break records again like it did last year.