A CENTURY OF operating in the hospitality industry has given Hilton a soft spot. The company is celebrating its 100th anniversary with “Random Acts of Hospitality” and the creation of a new foundation to benefit the communities in which it operates.
In the “Random Acts of Hospitality” program, Hilton employees will perform “meaningful, simple gestures” for people in their communities, the company said in a news release. For example, associates from the Washington Hilton in Washington, D.C., donated knife sets and food scales to culinary students at the nonprofit organization DC Central Kitchen. Hilton Americas-Houston employees put together a dinner for disaster relief organization Team Rubicon workers who were rebuilding homes damaged in Hurricane Harvey.
Hilton also announced recently the creation of The Hilton Effect Foundation, which will finance organizations and people having a positive impact on the communities Hilton serves. The foundation will initially distribute 15 grants to organizations that will support programs around the globe that help youths, aid disaster recovery and support water stewardship and sustainability.
“One hundred years ago, Conrad Hilton had a noble idea that travel can make the world a better place,” said Hilton President and CEO Chris Nassetta, in a statement. “That deep-rooted sense of purpose has fueled our transformative impact all across the globe, as we have welcomed 3 billion guests, employed 10 million Team Members and contributed $1 trillion in economic impact. And in the years to come, we will do even more to positively change the world through our Hilton Effect Foundation.”
The foundation and “Random Acts” program are part of Hilton’s Travel with Purpose corporate responsibility strategy, which seeks to double the company’s social impact while cutting its environmental footprint in half by 2030. In March, it announced that several of the company’s major brands plan to recycle 1 million bars of soap left behind by guests as part of its Clean the World Challenge in partnership with the Clean the World Foundation.
Employees at Hilton Garden Inn and Hampton by Hilton properties, along with the all-suite brands Embassy Suites, Homewood Suites and Home2 Suites, will collect bars of soap left behind by guests to be recycled into bars of new soap in time for Global Handwashing Day on Oct. 15. Clean the World will distribute the soap to communities in need.