Hersha Hospitality Trust reopened its Parrot Key Hotel & Villas in Key West, Florida, in the fourth quarter of 2018. The boutique property underwent a $25 million refresh in the wake of Hurricane Irma, which hit Florida in September 2017.

MORE THAN A YEAR after Hurricane Irma caused extensive damage to Parrot Key Hotel & Villas in Key West, Florida, owner Hersha Hospitality Trust on Dec. 11 announced it had reopened the property.

The 148-room boutique resort had undergone extensive renovation in the wake of Hurricane Irma, which hit the Florida Keys in September 2017.

In August, Hersha Hospitality reopened a Miami Beach hotel that also was in the path of the hurricane.

As with many owners of lodging accommodations damaged by the storm, Hersha decided to not only do repairs but invest in significant improvements to the beachfront hotels.

“We decided to holistically enhance the asset to become one of the premiere resorts in Key West,” Jay H. Shah, CEO, Hersha Hospitality Trust, said in a statement about Parrot Key. “Our $25 million renovation touched every part of the guest experience.”

Rooms were redesigned to improve water views. A new restaurant and bar was developed with staff retrained to provide to provide luxury-level service.

“We also improved the resiliency of the hotel in preparation for any future potential weather events, including the reinforcement of balconies, new insulation and windows across all buildings, and renovation of the retaining seawall,” Shah said.

Hersha Hospitality made improvements to another Florida asset, the Cadillac Hotel & Beach Club in Miami Beach, which re-opened in August. Previously a Courtyard by Marriott, the asset is now a member of Marriott’s Autograph Collection.

Previously a Courtyard by Marriott, Hersha Hospitality Trust has repositioned the Miami Beach hotel as the independent Cadillac Hotel & Beach Club after undergoing a multi-million-dollar renovation after Hurricane Irma cause extensive damage to the oceanfront hotel. It is a member of Marriott’s Autograph Collection.

The improvements to the 357-room beachfront hotel are paying off. “Compared to our last full month of December operation at The Cadillac in 2016, December 2018 is pacing 50 percent higher in room revenue despite being in the early ramp-up stage,” Shah said.  

“Parrot Key will ramp up into the high season in Key West, and our forward outlook for the remaining weeks of December and the first quarter of 2019 is notably robust. We are excited to have these two newly improved hotels returning to our portfolio after 15 months of disruption and are looking forward to their meaningful contribution to HT’s total portfolio EBITDA in the years ahead.”

In its third-quarter earnings report filed with the SEC, Hersha Hospitality Trust noted the hurricane resulted in a total of $4 million in damages to both hotels.

In other news, Hersha Hospitality launched a redesign of its website.