CARLSON REZIDOR HOTEL Group Americas has a new president, former Greenehouse Consulting chief executive officer Ken Greene. Greene takes the role as the brand undergoes wide-scale restructuring since being purchased by HNA Tourism Group of China last year.
Greene is responsible for development, full-service operations, midscale operations, managed hotels and technical services in the Americas. At Toronto-based Greenehouse Consulting he provided management consulting and advisory services. Prior to that, he was president and CEO for Delta Hotels and Resorts in Canada, which Marriott International acquired last year. He also has held various positions at Wyndham Worldwide.
Greene will report to John Kidd, named CEO of Carlson Hotels in May as part of large restructuring plan. In that restructuring, The Rezidor Hotel Group and Carlson Hotels, which operate as independent entities governed by each company’s respective boards of directors and key executives, created a global steering committee that will provide overall strategic direction for both companies. The committee is comprised of an equal number of representatives from Carlson Hotels and Rezidor.
Also as part of the restructuring, Federico González Tejera resigned as global chief executive officer of Carlson, a position he began in February, and moved on to be Rezidor’s president and CEO as well as chairman of the steering committee. Wolfgang Neumann resigned as president and CEO of Rezidor and now serves as a non-executive director on the Rezidor board of directors.
Tejera is former CEO of Madrid, Spain-based NH Hotel Group, nearly one-third of which is owned by HNA. NH Hotel Group fired Tejera, and four other executives, last June after two shareholders – Oceanwood Capital and Hesperia Hotels – seized control of the company’s board and claimed at that time that HNA’s then intended acquisition of Carlson Rezidor Hotel Group would create a conflict of interest. NH is in direct competition with Rezidor’s brands in primary European markets.
HNA acquired Minnesota-based Carlson in December, as well as Belgium-based Rezidor of which Carlson was a majority owner, for an estimated $2 billion. The global steering committee aims to improve decision-making processes and productivity between the two companies. It will provide guidance on branding, marketing and sales, IT and other global resources. It also will refine partner and franchisee alignment.
Charles Mobus, one of the other NH Hotel leaders were terminated at the same time as Tejera, is now director of the Rezidor and Carlson boards and a member of the steering committee. “Over the past few months, Rezidor and Carlson Hotels have carefully studied the ways in which the companies’ relationship can be enhanced in order to maximize value and growth potential,” Mobus said.