Michael Fruin

Michael Fruin is Choice Hotels International’s new northeast regional vice president of franchise services. Previously he was senior vice president of real estate and development for Extended Stay America.

Fruin oversees Choice’s team of area directors that manages hotel performance and owner satisfaction for his region. He reports to Choice’s Vice President of Franchise Services Ralph Thiergart.

He also was president and chief operating officer of High Hotels Ltd., and held several leadership positions at Marriott International. He has a bachelor’s degree in hotel, restaurant and institutional management from Michigan State University.