Farrah Adams is LBA Hospitality’s new chief operating officer. Adams was most recently LBA’s senior vice president for hospitality.
In her new role, Adams oversees the company’s 65 properties. Its portfolio is expected to grow to 70 by the end of this year. Adams also was named to the Residence Inn Advisory Board. Previously, she served on the TownePlace Owner Advisory Committee and the Courtyard Design and Construction Committee.