FIVE NEW CHOICE Hotels International midscale hotels are coming to the West. They will include three dual-brand Sleep Inn and MainStay Suites properties and two stand-alone Sleep Inn hotels.
The new properties will be developed by San Francisco-based Equinox Hospitality under President and CEO Abdul Suleman. They will be built in the Phoenix, Arizona, metro area and different locations in California, with the first set to open in 2021.
“Strong demand for the Sleep Inn and MainStay Suites brands is clear: our domestic pipeline now includes nearly 300 hotels across the two brands,” said Choice’s Vice President and Head of Development for new construction brands Brian Quinn.
Sleep Inn, a new-construction midscale product, and MainStay Suites, an extended-stay hotel, have been undergoing a revival since last year. Investors are attracted to the brands’ cost efficiency and the fact that they pair well as a dual brand. The Sleep Inn brand has nearly 400 hotels open in the U.S. and the MainStay Suites brand has more than 60.
“These agreements are a perfect fit for us—not only is Choice Hotels a recognized leader in the midscale segment, but the company is committed to franchisee profitability,” Suleman said. “We’re confident in the Sleep Inn and MainStay Suites brands’ ability to exceed the expectations of travelers, no matter their stay occasion.”
Choice also agreed in January to develop 27 new WoodSpring Suites hotels throughout Michigan and North Carolina as well as Jacksonville, Florida, and Nashville, Tennessee, and anticipates having around 300 WoodSpring Suites hotels open across the country by the end of 2020. The company celebrated the first anniversary of purchasing the brand earlier this month with the opening of WoodSpring Suites Portland North Gresham in Portland, Oregon. It is the 250th WoodSpring to open but the first in Oregon.