IN AN EFFORT to increase the number of women speakers at hospitality industry events, the Castell Project, an organization dedicated toward promoting the careers of women in the industry, has released its second annual Women Speakers in Hospitality (WSH) list. The list is available upon request to event organizers.
The WSH List includes female hoteliers and hospitality real estate executives and customized lists are prepared for each party requesting it.
“Less than one in six speakers at hotel investment conferences are women,” said Peggy Berg, Castell Project founder and president. “This is out of balance when 21 percent of attendees, 52 percent of employees and 67 percent of the industry’s talent pipeline are women.”
Speaking provides recognition and opportunities to rising executives, the Castell Project said in a statement. Women who wish to be added to the list may submit their name, contact information and speaking experience/background to firstname.lastname@example.org.
Castell Project also will present its inaugural Castell Award at the Lodging Conference in Phoenix, Arizona, next month. The award will go to a woman who represents one or more certain characteristics. They must be a change-maker, a trailblazer, a gender equality champion and a principled professional.
The winner will receive a handcrafted award designed by artist Brad McCollum representing the numerous levels women overcome to succeed.
In March, the organization announced its “Ladder Up” campaign to raise $1 million to support programs that help women advance their careers. That includes participation for women in Castell leadership development programs at all levels, driving awareness of the need for gender diversity and engagement in the hospitality industry and research, including Castell Project’s annual report.