IT’S BEEN ALMOST four years since Hilton Worldwide unveiled Canopy, an upscale lifestyle brand, to the hotel franchising community. Recently, the latest franchisee in Dallas, Texas, gave a sneak peek of its Canopy that will open later this month in the city’s Uptown district.
It will be the fourth Canopy by Hilton to open since the brand’s launch in October 2014.
The Javelin Group is owner and developer of the Canopy by Hilton Dallas Uptown, which has 150 rooms. Aimbridge Hospitality is the property manager.
Earlier this year, a Canopy hotel opened in Washington, D.C., in a development called The Wharf. Last year, a Canopy also opened in the Bethesda, Maryland, part of Washington, D.C. The first Canopy opened in Reykjavik, Iceland, in 2016.
Gary Steffen, global head of Canopy, has said five more Canopy properties are slated to open this year, with another 15 to debut by the end of 2019. In total, about 30 Canopy hotels are in development in the U.S. and around the world.
Several of the hotels to open in the U.S. next year are being developed by Asian American franchisees.
Champion Hotels, headed by Champak Patel, is building a Canopy by Hilton in the Bricktown district of its hometown of Oklahoma City, Oklahoma. NewcrestImage in Irving, Texas, of which Mehul Patel is CEO, is building a Canopy in Frisco, Texas, as part of a four-hotel campus in a mixed-use development. Baywood Hotels, led by CEO Al Patel and headquartered in Columbia, Maryland, is developing a Canopy in Ithaca, New York; Miami, Florida; and New Orleans.
No two Canopy hotels are exactly alike as the brand captures the neighborhood culture and history through design and in its F&B offerings.
The Canopy by Hilton Dallas Uptown is in a walkable upscale district just north of downtown Dallas. It has more than 100 retail shops, restaurants and entertainment venues. The hotel tells the story of the Uptown district with artwork, vintage bricks from McKinney Avenue and a refurbished piece of the M-Line Trolley.
The neighborhood once had a large Hispanic population and was known as Little Mexico. It also was the site of Freedmen’s Town, established by freed African American slaves. Highway development altered the area, which was reborn into Uptown through commercial and residential projects over the past 25 years.