Vikas Bhalla

Vikas Bhalla is the new chief transformation officer for Choice Hotels. Previously he was the senior vice president for strategy and business development, pricing and analytics at CVS Health.

He will directly report to the president and chief executive officer Patrick Pacious as part of the company’s senior executive team. Bhalla’s appointment to the newly created role follows a realignment at the group’s executive level in June.

He will be responsible for the advancement of the company’s data-driven culture, lead the corporate strategy, business transformation, and data analytics team. He will be based at Choice’s Rockville, Maryland, headquarters.

Bhalla led several large-scale transformation projects as a principal at Strategy&, and also was a member of the leadership team at startup technology company Exela Technologies.

“I am honored to join this highly effective leadership team and look forward to bringing a fresh perspective on the power of data analytics and customer-centric innovation to advance Choice’s growth strategy, especially as it relates to deepening the company’s relationship with guests,” Bhalla said.

Bhalla holds a Masters in Business Administration from the University of Michigan Ross School of Business and a Bachelor of Science in electronics engineering from India’s Nagpur University.