Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts, will receive the Silver Stevie Award in the Marketing Executive of the Year category at a ceremony June 20. Dowling has been in the hospitality industry for more than 30 years and was one of more than 3,600 nominations in the 15th Annual American Business Awards.
Among the achievements cited for her nomination were Dowling’s role in Best Western’s 2016 brand refresh and her oversight of the company’s loyalty program, Best Western Rewards, its brand partnerships, consumer and field marketing activities, advertising and public relations, social media, B2B marketing and global sales. Dowling also is responsible for an $80 million marketing budget.
The Annual American Business Awards will be held at the Marriott Marquis Hotel in New York.