David Elliott of Elliott Lodging prepares to cut the ribbon at the Vīb Springfield in Springfield, Missouri. Fourth from right is David Kong, president and CEO of Best Western Hotels & Resorts Inc. It is the first Vīb to open in the U.S. since the brand launch in 2014.

BEST WESTERN HOTELS & Resorts earlier this month celebrated the opening of the first Vīb, the company’s boutique hotel brand, in Springfield, Missouri.

Elliott Lodging owns the 92-room upscale tech-focused hotel designed to attract young professionals.

David Kong, president and CEO for Best Western Hotels & Resorts, said, “Vīb was conceived to signal that today’s Best Western is a contemporary and relevant brand, which offers a comprehensive portfolio of options that cater to today’s travelers. Delivering an exciting and one-of-a-kind experience, Vīb Springfield will enrich the community and today’s Best Western.”

The Vīb Springfield has zones for work and play with ample USB and power ports, free wireless internet in the lobby and guestrooms, a grab-n-go station, a 24/7 sundries shop, eight gaming stations, a fitness center, an electronic tech shop, a fireplace lounge, and a social Mezzanine. The hotel lobby is also home to an upscale bar with fruit-infused signature cocktails. Also part of the development is the Wheelhouse, a Thai-Mexican fusion restaurant that debuted in Springfield in 2013.

The Vīb Springfield is an upscale, tech-focused boutique hotel designed to attract young professionals.

“Best Western has evolved significantly in recent years, expanding our portfolio from one brand to 11,” said Ron Pohl, senior vice president and chief operations officer for Best Western Hotels & Resorts. “The introduction of Vīb was an integral part of Best Western’s evolution, offering a boutique concept designed for the upscale hotel segment and filling a niche in today’s competitive marketplace.”

Located in the heart of its hometown, Vīb Springfield is near popular attractions including Johnny Morris’ Wonders of Wildlife National Museum & Aquarium, Bass Pro Shop, Discovery Center of Springfield, Gillioz Theatre, Hammons Field, and Park Central Square. The Springfield-Branson National Airport is 11 miles away, and the property is surrounded by the city’s shops, dining venues, bars, lounges, and entertainment venues.

“Springfield is on the move, with new restaurants and attractions opening weekly, and has become a hotspot for business travelers,” said Gordon Elliott of Elliott Lodging. “With fresh, stylish accommodations and modern amenities that foster social engagement, Vīb Springfield is a perfect fit for this exciting market.”

Vīb’s pipeline includes numerous properties in markets such as Atlanta, Chicago, Dallas, and Miami to Los Angeles, San Diego, Staten Island, Pittsburgh and New Orleans.