Efrem Berman is the new vice president for global loyalty at Radisson Hotel Group. He previously served as the company’s head of global loyalty and engagement.
Berman has been with the Radisson Hotel Group since 2017 and he rebranded the loyalty program to Radisson Rewards and repositioned the program as a strategic enabler of the company. Previously, he was the head of loyalty consulting for the Americas.
Originally from Montreal, Berman worked with loyalty management firm Aimia in a number of global and regional positions in the Aeroplan and Aimia businesses. He was the company’s head of loyalty consulting for the Americas just before coming to Radisson.
Last month, Radisson Hotel Group appointed Kristen Richter as its new senior vice president and chief commercial officer in the Americas.