ATMA HOTEL GROUP, led by founder and CEO Manish Atma, has acquired a Courtyard by Marriott and the Sheraton Europa in the hotel ownership and management company’s home base of Chapel Hill, North Carolina. It will completely renovate the Sheraton.
Atma already owns two Hampton Inn & Suites, a Holiday Inn Express and a Quality Inn in the same city, and it is currently building a 98-room Tru by Hilton there.
The 168-room Sheraton Europa is four miles from downtown Chapel Hill, seven miles from Duke University and 13 miles from Research Triangle Park. It has more than 15,000 square feet of venue space, including 11 meeting rooms, and a private outdoor pool. Its renovation will be the company’s third, Atma said.
“The Sheraton Europa will undergo a transformative renovation including all guest rooms, public areas and meeting spaces by the fall of 2020,” he said.
The 132-room and 37-suite Courtyard is near the University of North Carolina at Chapel Hill Friday Center and Meadowmont Village. It has an indoor pool and whirlpool, a jogging trail and a weekday local business shuttle. The Courtyard offers 2,163 square feet of event space as well.
“As an industry, we’re seeing high demand for event space, and that’s blurring the lines between business and leisure travel,” said Atma.
In February, Hilton launched its Signia brand focused on attracting meetings and events, the company said at the time. It will feature a lobby designed for welcoming guest arrivals and rooms aimed at the comfort of business travelers, as well as 75 square feet per key of meetings and events space.