Vol. 7 No. 318 About   |   Contact   |   Advertise February 12, 2020
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RLH Corp.’s plan focuses on franchisees’ needs
The company’s ‘back to basics’ strategy includes more communication, input from owners

Harry Sladich, executive vice president for Red Lion Hotels Corp.’s lodging development and franchise operations, said the company’s “back to basics” plan addresses changes members of its owners’ advisory boards have been discussing for some time.

IN NOVEMBER, RED Lion Hotels Corp. began a major restructuring that included leadership changes at the highest levels. It was part of the company’s plan to address franchisee concerns and stop a rising number of exits, what it calls going “back to basics.”

RLH Corp. announced its back to basics plan on Jan. 31 as a strategy for incorporating input from franchisees on what they need from the company.

Insiders Kimberly Schlick is now chief operating officer for Virginia Beach-based LTD Hospitality Group. Alexander Lombardo is the company’s new chief financial officer.
openings The renovated Best Western Plus Wilkes Barre-Scranton Airport hotel is now open at Pittston, Pennsylvania. It is owned by Pittston, Pennsylvania-based Jaai Santoshi LLC.


The percent of respondents to the 2020 Annual Global Rescue Travel Safety Survey from travel risk and crisis response provider Global Rescue who are planning trips in 2020.However, 85 percent also have safety concerns.

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Hersha Hospitality bringing water to African village
The company raised money through its EarthView water sales to finance the project
In 2018, Hersha Hospitality Trust pledged to raise money for the nonprofit Waterboys for the digging of a well in Tanzania, Africa. The first well is expected to be finished next month in the village of Unyankumi in the Singida Region of the country where it will provide drinking water to 8,000 people.
TWO YEARS AFTER Hersha Hospitality Trust pledged to raise money for the nonprofit Waterboys for the digging of a well in Tanzania, Africa, the first well is set to be completed next month. The fundraiser is part of Hersha’s EarthView corporate sustainability program.

To raise the money for Waterboys, Hersha sold recycled plastic bottles of water bearing the EarthView name at its hotels and donated $1 from each sale to the project.The company’s Annapolis Waterfront hotel in Maryland sold 4,511 bottles while the Hotel Milo in Santa Barbara, California, alone raised $8,338.

Arbor Lodging Partners acquires 12 hotels
The new acquisitions are in California, Connecticut and New Jersey
Arbor Lodging Partners, in partnership with GFH Financial Group B.S.C., just acquired 12 hotels in California, Connecticut and New Jersey. The brands include Hampton Inn, Hilton Garden Inn and Residence Inn.
ARBOR LODGING PARTNERS has acquired 12 hotels with 1,313 rooms in six markets as part of a joint venture with GFH Financial Group B.S.C. The acquisition brings Arbor Lodging’s portfolio to 37 hotels and almost 5,000 rooms in 15 states.

The newly acquired hotels are in California, Connecticut and New Jersey.
Current Issue
Red Roof continues Room in Your Heart campaign
The company will donate 5 percent of participating guests’ discounted room rates to charities
Red Roof Inn’s Room in Your Heart campaign for February will raise money for Flying Horse Farms, a camping experience for seriously ill children and their parents, and the Neuroendocrine Tumor Research Foundation.
Red Roof Inn is continuing its Room in Your Heart campaign through February. The campaign offers discounts to guests while benefiting charities.

Guests who check in at any Red Roof brand can use the promo code “VP 627380” to receive a 10 percent discount on their room. The company then donates 5 percent to Flying Horse Farms and the Neuroendocrine Tumor Research Foundation.
Baird/STR Hotel Stock Index dropped 7.7 percent in January
THE BAIRD/STR Hotel Stock Index dropped significantly in January, 7.7 percent to 4,863, mainly due to the increasing coronavirus fears. The drop comes after the index ended 2019 with a 29.5 percent increase for the year.

“Last year’s positive stock market momentum reversed course sharply, and investors have become increasingly concerned about how the spread of coronavirus might impact global growth with hotel stocks being disproportionately impacted as a result,” said Michael Bellisario, senior hotel research analyst and director at Baird. “Industry RevPAR forecasts for 2020 continue to moderate, and most industry participants now are expecting flattish growth.”
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