TWO ASIAN AMERICAN owned companies are planning new Microtel by Wyndham hotels using the new Moda prototype introduced earlier this year. Developer Pinu “Pete” Patel of Patel Construction, LLC, has agreed to build five of the economy brand hotels in Florida, Louisiana and Texas while Richmond, Virginia-based KM Hotels under the leadership of President and COO Mayur Patel, plans to build two.
Pete and Mayur also were members of the developer council along with other owners and operators who gave their input into the Moda design, according to Wyndham. Pete’s hotels will be in Destin and Fort Walton Beach, Florida; Saint Rose and Chalmette, Louisiana; and Midland, Texas. The KM Hotels properties will be in Richmond and Asheville, North Carolina.
Wyndham introduced the Moda prototype in March as a refresh of the 30-year-old Microtel brand. Moda is designed to be lean and mean with an emphasis on efficiency and cost reduction, Keri Putera, vice president of brand operations for Microtel told a gathering of media and colleagues at the unveiling at the Museum of Design Atlanta, aka MODA.
“The entire design was created in partnership with franchisees and developers who shared their expertise to help us craft one of the most efficient buildings in the business,” Putera said in a statement.
Pete said being on the developer council gave him confidence in the brand.
“The Wyndham team included us in the creative process as they were designing the Moda prototype for Microtel, which shows me that they care about evolving their brands in ways that work for those of us who build and operate them,” Pete said. “It’s all about having a collaborative relationship with the brand, which is why we are excited to build these new Microtel hotels.”
Moda reduces Microtel’s total footprint by 28 percent versus the prior prototype and has more than 70 percent of rentable space. The first hotels featuring the new prototype are scheduled to break ground later this year.
As of June, Microtel had 93 hotels in the development pipeline, 67 in the U.S. and 26 internationally. The new prototype is part of Wyndham’s new build focused growth strategy.
Last week, KM Hotels opened the Residence Inn by Marriott Tuscaloosa in Tuscaloosa, Alabama.
Editor’s note: A previous version of this story incorrectly identified Pete Pate as president and CEO of RevPAR Development.