RESERVATIONS IN NORTH American hotels were flat in February, but rate is looking up through the first half of this year, reports TravelClick, which charts advance bookings across all travel sectors.
The pace of new bookings is flat with new February reservation commitments at -0.8 percent, according to TravelClick’s February 2017 North American Hospitality Review.
“Even though only 44 percent of North American markets are showing committed occupancy increases compared to a month ago, ADR is growing in 21 of the top 25 North American markets, up 2.6 percent based on reservations currently on the books,” said John Hach, TravelClick’s senior industry analyst. “Additionally, both group and transient rates are experiencing an uptick of 3.4 percent and 2.4 percent, respectively compared to last year.”
For last month through January 2018, transient bookings are flat at 0.1 percent year-over-year, and ADR for this segment is up 2.2 percent. When broken down further, the transient leisure segment is flat at -0.1 percent and ADR is up 1.9 percent. The transient business segment is also flat at -0.8 percent and ADR is up 2.7 percent. Lastly, group bookings are up 1.3 percent in committed room nights over the same time last year, and ADR is up 2.8 percent.
Hach advises hoteliers to maximize their online presence in the weeks ahead by promoting their properties across all channels and leveraging business intelligence to maximize RevPAR within local markets. “All of these proactive marketing initiatives will allow hoteliers to push through the flattening booking pace and stay strong well into the remainder of the year,” he said.