WYNDHAM HOTEL GROUP has restructured its marketing department on the heels of the departure of Josh Lesnick, chief marketing officer.
Lesnick this week was named president and CEO of Associated Luxury Hotels, the parent company of Associated Luxury Hotels International and Worldhotels. He was CMO at Wyndham since 2014.
Replacing Lesnick at Wyndham is Barry Goldstein, who was chief digital and distribution officer for Wyndham Hotel Group prior to his promotion to CMO.
Wyndham has named Scott Strickland chief information officer. Strickland was CIO at D+M Group. He will spearhead the ongoing effort to enhance and implement Wyndham’s overall technology strategy and the continued migration of the company’s 18 brands to the Sabre SynXis property management and central reservation system.
Goldstein is responsible for all aspects of marketing and revenue generation for the company and its brands, including brand marketing, loyalty, digital marketing, global sales, communications, customer care and revenue management functions for a portfolio of more than 8,000 hotels in 77 countries.
Prior to joining Wyndham, Goldstein was chief revenue officer for Dolce Hotels and Resorts (later acquired by Wyndham Hotel Group) and vice president, global sales strategy, technology and operations, at Starwood Hotels & Resorts Worldwide.
“Our mission to democratize travel starts with our powerhouse brands, and Barry’s expertise marketing world-class brands inspires new momentum in our continued transformation on the quality, technology and marketing fronts,” said Geoff Ballotti, Wyndham Hotel Group President and CEO. “Technology is critically important for enabling our owners to deliver on each unique brand promise and Scott’s experience with major global brands and Fortune 500 organizations makes him the ideal champion to revolutionize technology for economy and midscale hoteliers.”
Lesnick will assume his new role at Associated Luxury Hotels in April. He will be the company’s third CEO in 30 years.