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STR’s Smith receives HSMAI Lifetime Achievement Award

Company he co-founded with his wife now employs 300

Published on:01 March, 2017
By Ed Brock
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Randy Smith, chairman and co-founder of STR, is the 2016 Hospitality Sales & Marketing Association International’s Albert E. Koehl Award winner. Smith founded STR in 1985 with his late wife Carolyn as a two-person, U.S. hotel census and data benchmarking company.

Today, STR employs more than 300 people in 16 countries, providing data and analytics services to the global hotel industry as well as additional sectors such as self storage and health clubs. STR’s data sample in the hotel industry comprises more than 55,000 hotels, nearly 7.5 million rooms and roughly 180 countries.

Smith received the award on Feb. 21 at the HSMAI’s Adrian Awards Dinner and Reception at the New York Marriott Marquis. His previously earned awards, including being named to the Hilton Hospitality Hall of Honor and the 25 Most Influential Executives of the Business Travel Industry of 2011; Stephen W. Brener Silver Plate Award; ALIS Lifetime Achievement Award; IREFAC C. Everett Johnson Award; and 1996 Industry Pioneer Award of the International Society of Hospitality Consultants (ISHC).


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