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Holiday Inn turns 60

- Judy Maxwell (Assistant Editor)
The Wilson children then and now.

 

To commemorate the 60th Anniversary of Holiday Inn, the children of Holiday Inn founder Kemmons Wilson came together in Memphis, TN, Wednesday at the Holiday Inn Memphis – Wolfchase Galleria to re-create the photo of their original ribbon cutting from the opening of the very first Holiday Inn hotel. 

‘The 60th Anniversary of Holiday Inn is a global celebration of firsts. From being the first hotel brand to take online bookings to being the first international midscale hotel brand in China, Holiday Inn has continued to demonstrate its leadership position in the industry,’ said Verchele Wiggins, vice president, Global Brand Management, Holiday Inn Family of Brands. ‘Like Holiday Inn, our guests have celebrated many firsts over the years, but most importantly they’ll never forget them – which is why we’re inviting guests to share their memorable firsts with us.’

Now through August 31, consumers in participating countries who share a story, photo, or video of their memorable firsts on Holiday Inn’s Facebook page or via Twitter using the hashtag #celebratefirsts will be entered to win one of 60 free room nights being given away every day in August to any Holiday Inn hotel in the world.

To celebrate the brand’s evolution from its beginnings to its modern day offerings through September 30, Holiday Inn invites guests from around the world to recreate and share their ‘Then & Now’ photos – whether it’s a memorable moment, a memorable first or a memorable Holiday Inn experience – on the hotel’s Facebook page. ‘Then & Now’ is based on a popular internet meme where old photographs are recreated in present day, capturing every detail as precisely as possible. The brand will select four winning entries from participating countries to win a week-long family vacation at the Holiday Inn hotel of their choice, anywhere in the world. 

 

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